History – Founded in 1969 by brothers Dan & Dave Nichols, Nichols Surf Shop has been in its present location since 1974. Nichols is New Smyrna’s oldest Surf Shop, with the building being a historical landmark, which was originally built in 1910. After working at Nichols for over 16 years, present owner, Chuck Carter, took over the shop in 1996.

Today – Nichols carries quality surfboards and real surf wear you cannot find at the mall. Nichols rents about everything you need for the beach; surfboards, bodyboards, bicycles, kayaks, wetsuits, etc. For more information, visit our rentals page located here.

Nichols also offers ding repair from a simple rail bash to complete restoration of that classic longboard or retro board. Nichols carries the real stuff you won't find in the malls or discount stores, SO COME CHECK IT OUT!

386.427.5050
Nichols Surf Shop 411 Flagler Ave New Smyrna Beach Fl 32169  OPEN 9 a.m. - 5 p.m. EVERYDAY
Nichols is the shop where surfing got its start in New Smyrna Beach in 1969. The store originated on Flagler Ave &  in its present location since 1974.
Gourmet Coffee's, Tea, Muffins,  Sandwiches and MUCH MORE
We have been providing surf lessons to people of all ages & abilities since the 80’s and have developed a unique teaching routine that takes two hours, one hour on land and one in the surf. Have fun learning how to surf and score some free surf gear in the process...
Have fun learning how to surf and score some free surf gear in the process...
Surfboards    
SUP (stand up paddlebrd) 
Windsurfer
Bodyboards (wave starter soft)
Skimboards
Wakeboards
Wet Suits - Spring & Full
Volleyball Nets  
Foot,Volley,Soccer
Tennis Racket
Beach Cruisers
Bike w/ baby seat
Mountain Bike
Baby Jogger
Kayak
Canoe
We carry a wide selection of boards in all shapes and sizes. All the labels we carry are headed by world class shapers with thousands of boards worth of experience. This assures that you will get performance proven equipment under your feet. We offer boards for every ability level.


If you can't find exactly what it is you need in the shop, custom boards are available. Have a board shaped to your exact specifications by a guy who shapes for some of the best surfers in the world.
Offering a  wide selection of gear: clothes, fins wax, ding repair materials, a downright crazy selection of boogie boards and skim boards,, hats, swim fins, board racks, etc.
If it's beach related  you'll find it here!
Beach News
Proud to sell:
Wave Riding Vehicles, Gordon & Smith, Hobie, Dewey Weber, Dreamtime and Nichols surfboards. 
Nichols Surf Shop 411 Flagler Ave New Smyrna Beach Fl 32169  OPEN 9 a.m. - 5 p.m. EVERYDAY
Surf Board Rentals - Surf Board Sales -Beach Equipment - Bike Rentals - Baby Joggers - Boogie Boards- Skim Boards - Kayaks
Site By Cut Above Designs
Nichols is a full service surf shop. Surfing is our number one love but we also cater to all watersports. Our store carries all the best surf brands and equipment. We also give surfing lessons, rentals and repairs.

View Our Rental Rates
PRINT YOUR BOARDING PASS RIGHT HERE AT NICHOLS